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Brand Strategy and The Value Of Creative Design

Brand Strategy and The Value Of Creative Design

In the world of big data, there is much pressure for companies to target purely on data-driven strategies. But those that neglect to consider how design affects consumer impressions run the chance of dropping customers even before they’ve establish foot through the (often digital) door.

Instead, organisations need to evolve their business frame of mind from focussing exclusively on the volumes to a joint concentrate on both data and design if they are to keep to compete in the modern market.

Why Good Creative Design Is Important

Great design says a tale. Communication is a essential part of any business, and it’s true a picture speaks one thousand words.

Visuals tend to be the most striking way to leave a lasting impression in the viewer’s head since they are so immediate. What’s more – as well as perhaps moreover – the human brain functions images 60,000 times faster than it does wording, and 93% of most real human communication is aesthetic.

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but good design may bring some significant business benefits.

The study and prototype stages of the design process can generate new product ideas and invite you to discover your customers’ needs and preferences.

Design can then help you move these ideas into ground breaking and competitive products and services that are well suited for your market. You can even use design to make your business processes more efficient and to strengthen your marketing approach.

The business benefits associated with design

How businesses use design

Make design part of your business strategy

Using design to boost product development

Maximise the success of your design projects


Evidence implies that using design boosts business performance. Businesses that undervalue the value of design may be lacking vital opportunities.

Design can bring a variety of commercial benefits if used systematically across your business. These benefits include:

increased sales of your products

better market position relative to your competitors

better customer loyalty and fewer customer complaints

a stronger personal information for your business

the capability to create services and services and open up new markets

The effective use of design gives customers grounds for buying from you rather than from your competition. It’s a very important way to obtain differentiation – a well-designed product or service will stick out from the competition.


Design covers a lot more than simply the outward appearance of products or the image components of things such as your website, presentation and marketing materials. It takes on a component in nearly every aspect of what most businesses do.

Design can even be used to benefit your business in many less clear ways. Understand that design is not only about controlling the looks of your business – it’s also about handling your business functions so they’re as cost-effective as you can.

product design – including ergonomics

engineering design

graphical design – from guides and marketing literature to signage and software interfaces

website and interface design

retail design

home design and fit-outs

exhibition design

structures – particularly for refurbishments and building modifications

It’s insightful to complete an outline review – take a gander at key territories of your business, for example, your image, your item and administration improvement, your tasks practices and client correspondence and after that consider what part configuration plays in them. There might be chances to utilize configuration to make your business more effective and increase the value of your items and administrations for your guests.


Learning what your visitors want can be an essential starting place in making competitive products and services. A lot more you find about your customers’ personal preferences from market research and design-led individual research, the much more likely you are to create products they’ll want to buy. See our guide how to learn your customers’ needs.

Product development involves the next steps:

carrying out user research

creating a concept for a fresh or modified product

drawing up a short design

identifying individuals, materials and functions necessary to produce it

building a prototype


Design can be a powerful means of retaining customers and positioning your business for a move into new markets.

Businesses may use design in a variety of ways to appeal to new customers and build new markets. Included in these are:

building prototype products you can use to show customers’ needs and preferences and spark new ideas

creating products incorporating trend research that anticipate and fulfil customers’ needs

Winning by Design services can also help you expand into foreign marketplaces – perhaps by complying with different tech criteria or by tailoring something or its presentation to choices in your target market.

Alongside winning home based business, don’t forget quite role design can play in retaining your existing customers. Whether it’s a fresh product or an online site redesign, fresh design will keep your visitors interested, and help you cope with the competition.

The needs of customers can change, therefore the user observation, trend research and prototyping that are part of the design process can help you talk to your market.

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