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Emerging new Indian trends in fashion industry

Indian fashion industry is going to see many trends in garments and functional wear. The industry will manufacture green fabrics and decrease use of toxic chemicals and also recycle and establish online thrift shops. The Gianfranco Olivotto of Domus Academy, Italy, told “India is viewed as a fashion destination mainly for its traditional garments. The indigenous designs and raw materials are very popular abroad and Indian fashion designers should focus on these”.

On the other hand, Anil Buchasia from the Apparel Export Promotion Council said that the Indian fashion experts should move their innovations to functional clothing to incorporate with the world. He said “Why can’t we think beyond the traditional dresses? Why can’t we think in terms of functional garments? We have to integrate with the world,” Courierpoint offers best-in class courier services to different destinations you prefer to.

Another personality from Indian Institute of Foreign Trade, Kolkata said that the Indian fashion trends industry is experiencing touch competition from Vietnam and Bangladesh’s fashion industry. Hence, to keep pace with the changes and progress in the fashion world, Indian fashion industry has to harmony with the environment and innovate ‘fashion with a cause’.

Founder-director of the Ahmedabad-based Aura Herbal Textiles, Arun Baid said, “We must attempt to make textiles greener and safer for the environment. When organic cotton was introduced 15 to 20 years ago, it did not become very popular because of the price and because it was dyed using chemicals. So how much of organic cotton is really organic?” Arun feels that fashion gurus must exploit the power of nature’s bounty such as herbs and plants to take out dyes.

“We have to move to another level of technology and fashion to use natural resources. There are raw materials available in nature which Indians have used since ages. However, we have never explored those options for applying them to the textile industry on a large scale,” Baid added.

The end of the spectrum concluded that the fashion industry should move to nature for eco friendly ways and at the same time open online thrift shops as well. Deepsikha Chatterjee, lecturer at New York’s Hunter College said, “We have to start organising the second-hand goods sector to make it more palatable and affordable for the masses. Given the ability to recycle in an intelligent way, consumers are likely to generate vintage ideas rather than throw them away,”

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