It is preferable to add testimonial sections in our website and they can become highly valuable tools. It is important for merchants who want to boost their sales and determine things that they want to buy. Testimonials have superb sales benefits and they can really boost our marketing strategy. Our website could be offering services and products that are intended to appeal users. In general, testimonials are easy to read and short. People who write testimonials should be our current loyal customers who are satisfied with our products. In general, they should be real users and not the company itself.
There are different testimonial concepts that we can use. We should think this as a part of marketing strategy for our own business. By adding testimonials in our website, we should be able to help people to express how they feel about their products. Buyers offer their testimonials with their names and website address listed. This should allow them to spread their motivation and “infect” potential customers with their enthusiasm. If we are able to achieve this, the testimonial section of our website can become a highly valuable marketing tool. This will help us to expose our business, because people will be more interested in reading the testimonial section.
If the client happens to be a well-known company or organization, they could represent our products well. The huge exposure will make sure that we could increase our sales. We could also put client’s website on the testimonial section with do-follow tag to give them some SEO benefit. More than a few people could also click these links, so the testimonial section could become a way to advertise their website. This will also add more credibility to the testimonial and people will know that these testimonials are written real users, not the sellers themselves. As long as clients in the testimonial section have their contact information displayed, that should be good enough.
With proper strategy, testimonials should become a part of linking strategy. Although search engine results are determined by many different factors, links still have an essential thing. It is also possible to negotiate with clients to add our URL on their website, although it doesn’t have to be in the main page. We could ask to contribute content in one of their pages and we may incorporate our link. As an example, we could write how our services and products can be incorporated to client’s business operations. By doing this, we should be able to eliminate the hassle of reciprocal linking strategy.
We could also extend the usability of testimonials by sending them to ezines and media that is related to our industry. This will further boost our sales, because people will be much more convinced. Testimonials sections in our website can be expanded over time, especially if they can show how our new products operate under latest conditions. It should be quite easy to add testimonial sections in our website and their long-term benefits can be quite tremendous.
