As a business owner, you want to attract customers any way that you can. In some cases, your customers may simply walk into your repair shop, showroom or office. Let’s take a look at how to create an engaging and positive atmosphere that will convert those who come into your establishment into customers.
Provide a Comfortable Waiting Area
If your business generally schedules meetings with customers by appointment, there may not be anyone around to help a walk-in customer. By having your receptionist guide that person to a waiting area, he or she is more likely to stay until someone is available to help. The waiting area should have WiFi capability, a television and snacks readily available.
Create an Interactive Area on the Sales Floor
Let’s say that you run a tractor supply company or a car dealership in town. Putting a tractor or car simulator in the showroom can be a great way to draw people in. It can also be a great way to break the ice between potential customers and salespeople. Even if you can’t afford to buy a simulator, allowing prospective customers to play games can help them learn more about your product and its benefits.
Be Sure That Staff Can Answer Customer Questions
Let’s say that someone has just walked into a furnace shop and is wondering why their heater has stopped working. Taking time to answer the question in a concise and relatable manner is one of the best ways to offer incredible customer service. It may also provide an opportunity for the sales staff to showcase the company’s products and potentially make a sale. It may also be possible to schedule a service call or otherwise generate revenue for the business.
Make Sure the Temperature inside Is Comfortable
There is nothing worse than having to put a jacket on in a store on a nice spring day. It is also frustrating when you start sweating on a cold December day because it’s too hot in the showroom. By keeping the temperature at a reasonable level and making sure that heating system repair takes place, customers can focus more on interacting with staff as opposed to looking for an excuse to leave.
When a customer walks into your store or showroom, it is critical that you offer quality service from the moment that person enters. Even if you don’t make a sale right away, a person who feels welcome at your location may decide to make a purchase later. Alternatively, that person may refer your company to friends or family members.