Small businesses are always looking to stand out from the crowd in a meaningful way. Even though many consumers now get most of their information from the internet, there is still great value in having a creative and attractive sign at your storefront. People view business signs as a necessary piece helping to compose a professional business. Here are a few ways that tasteful signage can help your business.
Cost-Effective Marketing
Signs are the oldest and easiest way to market your business to the general public. Great signs make passersby curious, and can even become a topic of conversation for people of a town or city. Signs are often used as landmarks for people giving directions, or as photo subjects for local photographers. A sign can be a crucial element of your overall marketing efforts.
Brand Reinforcement
A street or building sign is visible 24 hours a day, 7 days a week. If the sign is made correctly, it will have the brand or logo of your business on it. As long as the sign exists in a place that has a lot of foot traffic, this is an excellent example of subliminal advertising. Once the brand is in people’s heads, they are more likely to pursue other means of finding out about your business, such as searching online.
Modern Design
If your business has been around for a long time, or your brick and mortar location is slightly drab, modern sign design can help you reorient your business to new markets. One fascinating concept is using screen-printed marketing materials and logo graphics from places like Schilling Graphics on your location’s windows. They come pre-manufactured, and are a cheap source of endless design possibilities. One of the best ways to spruce up your storefront on a budget.
Off-Site Marketing
Signs are useful off-site as well, particularly when they advertise a service or a deal that is unique to your company. Off-site signage can expand the market for your product, reach new audiences that do not pass by your physical store, and challenge competitors in different parts of the town. Thinking outside of the box could win you increased market share with very little effort on your part.
Tasteful and appropriate signage is invaluable to a business. Signs are one of the only things that people notice and remember when they walk past a storefront, and a good sign helps impart a sense of professionalism and competence to your company. Whatever you do, don’t underestimate the power of a well-made sign.
