We live in an age where technology is king. Everything we do, search, and read is connected to the internet and is shared to some capacity. Chances are, if own a business you have a website where your business is branded and exists to inform the consumer and attract them as potential future client. In the real estate business being connected and informed is an absolute necessity if you plan on making money and growing. From realtors, to potential home buyers, to management you have to be connected and have a metaphorical ear to the ground in this industry. So why should you settle for a sub par website design that may work for some but not for you? Having your own style and feel is important because it conveys to the consumer who you are and what you are all about. Having a simple yet interactive and engaging site can mean the difference between selling and coming up short. Having the best real estate website design possible is so important that you may want to consider changing your style and format. Luckily for you web pages like The Condo-Site are available to you so you can pick a pre designed template and format that not only complies with the new law that was passed regarding web pages for condominium communities but also allows you to be expressive and unique truly giving you the best real estate website design possible.
There is a long list of things you can change up and do to increase the amount of traffic you see come to your site. Cosmetic changes go a long way and things even as simple as button layout and images can greatly improve your condo website design. The first thing you should do is identify what problems your site is having. Is it something simple like the color scheme? Maybe it has to do with the images that are displayed? It can be any number of things but if you can identify them and see it from another perspective you will find the solutions you are looking for. Let’s discuss some ways you can improve your site so in the eyes of people searching they will consider your site the site with the best real estate website design.
Educating people who visit your site
When people search on either google or another search engine they are looking for answers. If your page provides solutions and answers the amount of traffic to your site will greatly improve. Remember you are the subject matter expert people will look to and search for. Be as transparent and knowledgeable as possible! The buying and selling process can be frustrating and at times complex. Explaining in detail how the process works and what they can expect can make all the difference and help distinguish your site. Educating your visitors also frees up your time because once a buyer or seller is ready to call and speak with you or your team they will be doing so with some prior knowledge and expertise so you don’t have to spend crucial and valuable face time with them explaining what your website could have explained. So the takeaway is make your website informative as well as eye catching.
Explain the process
The best way to keep up to date and in turn keep the people visiting your site up to date is to blog. Blogging not only keeps you rpage relevant in the eyes of google’s search algorithm but it keeps your visitors in the know and will have them feeling informed. Blog about current affairs in the real estate or condominium community, or about news about recently sold units or properties. Depending on your market and region some of your visitors could potentially be new first time buyers or sellers. To them the process may seem daunting so make it easier for them by explaining the step by step process of buying or selling. By doing this your site becomes a tool and resource that people can use and rely on. Knowing how much money they can expect to spend or how long, for example, closing a deal takes are just two of the many things that they can use and gauge there buying experience and research off of.
Eliminate slow loading pages
The more content (images, videos, text) you have on your real estate site the longer it may take to load. The longer it takes to load the greater the chance that whoever is visiting your site may leave and look for information somewhere else. The more streamlined and speedy your site is directly correlates to how assured and confident your visitors and possible clients will feel. When you visit a website it really acts as a first impression and leaves an influence on how we feel about the company or website. Don’t let visitors to your site leave displeased or unsatisfied leave a lasting impression on them so they will remember and go forward with the decision making process. Choosing a qualified web designer who can manage your site and ensure a speedy loading time and flawless transitions between pages is absolutely necessary especially in an industry such as this that relies heavily on online traffic and transactions.
The takeaway
Today’s consumers are knowledgeable and informed because nine times out of ten they have done their research and due diligence. In the past it was the salesperson’s job to inform the consumer and sell them on a product or service, now the consumer comes ready to buy and usually knows what they want. So it is vital to provide the resources needed for the consumer to be informed as well as making an overall awesome user friendly experience for them once they land on your site. Be the expert but also understand that the possible client is not in the dark. Make your website aesthetically pleasing yet easy to navigate. If you think like a client and mold and mend your site to that perspective you should see an increase in user traffic and hopefully an increase in business.
