While you wonder what would have happened if the internet did not exist and how would the entire concept of marketing and advertising work, then you should know that a term called ‘offline advertising’ did the work.
Offline advertising can be called as the predecessor of online advertising. And while online advertising is forming and spreading its roots, offline advertising already has a different hold of its own in the market for years now.
Be it your products or services, offline marketing is all about using major resources like the newspaper, television, radio etc. for advertising. And while some think it is going down, advertisers are coming up with fresh new ideas for offline advertising, and the efforts are showing.
How Offline Advertising Sustains Itself
Now you have e-newspapers and e-magazines, that doesn’t mean people have stopped reading newspapers, right?
There are sites where you can stream videos to watch trailer of upcoming movies to be released, but you still prefer to sit on your couch and get a glimpse of the same on the television. So you haven’t stopped watching television right?
Same is the concept with offline advertising. Just because you can advertise online, that doesn’t mean that offline advertising is dead.
While you are proficient with the knowledge of how to use the internet in the first place, and your predecessors also are proficient enough, however the later are the bridge which offline advertising attracts the most.
Yes that’s true. Before online advertising came into the scene, the only source of advertising was ‘offline’ and one of the major medium of offline advertising were, are and will always be the newspapers.
So you might see your father reading a e-newspaper, but then again you will see the same person flipping through the pages of at least one newspaper and reading the advertisements as sincerely as he does while using the internet.
So offline advertising has just become more advanced and modified itself in terms of its ‘looks and ideas’ but still is an effective tool which if used in the right manner can generate lead for your business as much as your online advertising will do.
What Are The Major Sources Of Offline Advertising?
The first major source of offline advertising is the print media – Newspapers and the Magazines.
Second is one of the oldest but one of the still used common sources of advertising offline – Radio.
Both the above forms of advertising has been not only one of the cost effective sources of advertising, but you can say that offline advertising now using the same medium is more about using old wine in a new bottle.
Yes, if you are wondering why will people get convinced by a picture in the newspaper about a product which has a lot more detailed information about it online, then you need to observe that the newspaper has a better bigger image version, and the same information is also provided in a small space below the same.
So yes that will not only attract your mom’s eye, but you will also be intrigued likewise.
About Author
Jake is a passionate blogger with great interest in SEO and Internet marekting, he has written this article for Dynamic Search ™ a SEO agency located in Phoenix, Arizona providing small business seo services to local and international clients.
