Digital Signage is a sub signage segment using the technologies such as the Projection, LCD, LED to display digital images, streaming media, information and videos. One can spot digital signage in transports, retail stores, museums, corporate buildings, restaurants and hotels. The major purpose of digital signage is marketing, wayfinding, outdoor advertising, and exhibitions. The digital signage will display the content, of any type, for a number of purposes.
Here are some of essential features of a good digital signage player every customer would want to have in the device-
1.Easy interface – For any digital signage player, one of the most important things to keep in mind is the ease of user interface. To be precise, no user interface is worth the time and investment if it is taking days for your employees to understand it’s functionality. A company might present a user interface with attractive features. However, it is an easy to use interface that will really boost your productivity in the end.
2.Options to create and customize content –What is most important while you are trying to make an impression is not to employ any static signs or even the plain content. Your content, if it has to target the right audience and demographic should be customized to look enticing. This can be achieved by employing various content creation tools to get the envisioned quality of content.
3.Playback – One other imperative factor that determines the level of digital signs user engagement is the visual quality. For instance, if your digital sign is not in accordance with the resolution of screen, you might have low quality, pixel compromised signs that will deter people to engage. If you stream the video in 144 p resolution, it will experience the fast buffering. But, the display would be blurry imparting a terrible experience of viewing the video.
This is why there should be no compromises to be done when it comes to monitoring and regulating quality of video playback.
4.Accessibility of cloud – Utilize the capabilities of cloud computing as it is prominent for significant reduction in costs, encourage collaboration, and assist in quickly accessing the files stored at the remote location. On blending the digital signage player software you will have access capability to the number of screens as well as the digital content using virtually all hotspots. Also, you get the power to control your content from anywhere in the world.
5.Media players with commercial quality – Media players or digital signage players will be able to display the digital content on the digital display system. To display your content effectively, you will require a good quality digital signage hardware with a VGA and HDMI input. It should also connect via local Wi-Fi or Ethernet cable with the internet with absolutely 100 percent uptime is essential for an uninterrupted message transfer.
These featured may at first seem a lot to handle, however it is only a few that will determine how good is your digital signage player. For high quality output, always consider these must-have features aimed at effective customer engagement at optimum cost.
