Restaurant owners could benefit from using mobile devices to support their business operations. It is actually possible to gain better success beyond their imagination by choosing specific devices. Smartphones and tablets are equipped with various features and their apps can boost productivity. As an example, many restaurants are using tablets, instead of the usual menu. Consumers won’t only get a list of meals that they can order, it is also possible for them to click the name of the dish and get a complete description about the ingredients and the way they are cooked. Various photos of the dishes can also be shown on the tablet. These tablets can also be synchronized through WiFi connection, if restaurant managers want to add daily specials.
In fact, it may not be necessary to talk with the waitress about menu that they want to order. Consumers could tap on the meals and the quantity they choose. Then, waitress could go to the table and confirm the orders. This will speed up the process and consumers will feel more convenience. If consumers want to ask something, waitress could arrive to explain more about the dishes. For many restaurants, integrating their business operations with mobile devices usages shouldn’t cost too much money, but this will significantly enhance user experience. In fact, people could return because they feel convenient about interacting with mobile devices when ordering food. There are different ways restaurants can boost operations with tablets and this can be achieved outside the restaurant.
It is a good idea to integrate marketing effort with Google Map. This will allow customers to find our restaurants more easily. With the help of Google Map, we should be able to have a continuous presence on the web. Someone who is looking for our restaurant or nearest restaurant with specific cuisine could get an information about our address. Tablets used in the restaurant could include promotion deals and people can be more encouraged to choose specific deals. Strategic tie-ups, cross promotional offers and social sharing are things that we could do to build customers and promote our business.
Other than photos of our foods, we could also share videos and other photos related to our restaurants. This could include events to be held in the future, previous celebrity visits, offers for party space and others. We could also show video testimonials from satisfied customers and endorsements from popular individuals. Social networking is a big part of online marketing, so we should make sure that people could get benefits by having an involvement in there. This will make sure that our restaurant will be better known among customers.
Some restaurants already allow people to make payments through the tablet by using NFC or credit card number. People who perform cash-less transactions can be given loyalty points to give an indication about the sophistication of our restaurant. This is a simple task we could do to make our restaurant much more interesting with relatively low investment. People already have good familiarity with mobile devices, but it is still a good idea to allow them to order food and communicate with waitress with the usual way.
