CRM stands for Customer Relationship management. It is powerful business software, which is intended to help companies build long-term and fruitful relations with their customers both prospective and actual. Best cloud-based CRM is able to convert potential leads into loyal customers who make repeated purchases and use your services on a regular basis. Moreover, the platform is so intelligent that it can automatically develop strategies on existing clients’ retention as existing customers turn out to be the most profitable.
Now customers cannot imagine their lives without the Internet and smart devices. Forward-thinking companies take advantage of the technologies and integrate the best cloud based CRM into their business as this solution is compatible with required software and accessible on any gadgets even offline. What is really good about cloud software is that they are easily tailored to any sphere of business: banking, retailing, advertising, beauty industry – the list goes on. So what makes CRM software a big hit?
How can I understand that My Business needs a Cloud Based CRM?
Did your sales manager quit the job and all the established contacts fell into oblivion? Did you forget to follow-up a client and lost a promising opportunity? Do you manage to keep the history of communication with buyers in mind? Does your ordering process gets a little complicated? Do you want to know what stage of the sales pipeline your customers are at? If you have answered “yes” to even a single one of these questions – your business isn’t going where you want it to. If that is the case, your company urgently needs the best cloud based CRM like bpm’online to give your clients what they want.
What are the Key features of the Best Cloud based CRM?
Any business owner should realize the crucial importance of a cloud based CRM deployment, as this software manages cost saving, gain in sales and strategic influence. Let us take a closer look at these aspects.
Cost saving. Since all the business processes can be automated with a powerful CRM solution, productivity of the staff is said to improve by at least 20%. As all incoming and outgoing calls are also managed by CRM, your company saves money on establishing a separate call center. Also, the system facilitates reduction of costs on advertizing as it chooses an optimal channel of interaction with a targeted audience. Human resources costs are optimized too, for example, without CRM you had three members who processed documents, now you will need only one CRM user – the best cloud based CRM arranges the entire business documentation automatically.
Increase in sales. An average rate of sales growth is 10% by every representative after integration of top-notch cloud CRM software. The matter is that bpm’online CRM has installed sales automation tools that help:
- Eliminate waste of leads and gather statistics on their volume and sources;
- Prevent information loss if an employee is discharged, on sick leave or away on holiday as all information is stored in unified database;
- Evaluate efficacy of marketing campaigns;
- Form a consistent pattern of communication with partners and clients,
- Record and analyze consumer demand;
- Systematize routine chores and reduce losses of office hours;
- Perform in-process monitoring over a sales team activity.
Strategic influence. Affordable cloud software is meant to increase clients’ satisfaction. Customers become loyal as they think your company is focused on dealing with their specific requirements. The system allows to determine precisely targeted segments of customers, understand their needs and personalize your products and services in accordance with consumers’ expectations. You know, clients love to be treated as kings, the best cloud based CRM develops individual strategies of cooperation with a separate client so that they are aware of their significance for your business.
Best Cloud based CRM for Best Business Management
Leader of giant companies cannot deny the importance of CRM implementation. However, representatives of small businesses and startups are sure that investment in cloud software is a huge waste of money, as such enterprises still do not have many clients and teamwork is not well organized. Nevertheless, CRMs are able to propel even unprofitable business to a whole new level of prosperity. How? Let’s find out.
You need smart CRM in order not to lose a potential client and miss every single lead. In the super competitive business world companies spend astonishing sums of money on clients’ acquisition and retention. With automated cloud software each call, inquiry or lead is immediately recorded in a system so that your database of perspective clients is rapidly increasing. Isn’t it good?
The system supervises your teams and normalizes the processes of customer management. Somebody keeps accounts in Excel while others simply use notepads. Some do not keep any records at all, relaying on their “superior” memory. Communication is performed in a non-systematic fashion too: letters can be sent via both corporate and private email-boxes, calls are made from any device, so that quality control becomes impossible. Premium CRM deals with these tasks without a slightest effort.