Looking for simple and effective ways to bring customers to your business? Thanks to technology, businesses are no longer tied to expensive, difficult-to-navigate marketing methods. In recent years, marketing strategies of even the largest companies have grown to include the following five easy ways to grab customers’ attention.
1. Maintain a Blog for Your Business
Widely accepted as a must-have marketing strategy, a blog is simple to use and appealing to new and old customers. Use your website to post articles that are relevant to your field or industry. Blog posts should be short and sweet, with no more than about five hundred words. Give valuable advice to customers to keep them coming back, and throw in keywords for search engines to pick up on. Post consistently, but do not post more than a couple times per week.
2. Engage in Social Media Networking
Social media is the hottest trend in marketing today. Consumers absolutely love social media platforms like Twitter and Facebook. Do your business a huge favor, and maintain at least three social media accounts. As with blogging, aim to post frequent, relevant post. Take the opportunity to friend and follow your fans, as well as respond to their questions, comments and suggestions.
3. Employ Search Engine Optimization Techniques
Search engine optimization, or SEO, is royalty in the marketing world. Get leverage for your website’s search engine rankings by implementing natural-flowing keywords in your site’s content. Don’t stuff keywords, but try to creatively intertwine them into your text. SEO is a cost-free, simple way get customers to notice you by increasing your search engine rankings.
4. Direct Mailing
Direct mail advertising is an easy way to directly reach your target audience. Simply design attractive marketing materials, such as postcards, and set a campaign to reach potential customers or old customers. As opposed to digital channels, direct mail ads give you a chance to reach the many consumers who value what’s in their mailbox. If you aren’t sure where to start, you can talk to a marketing professional to find the mailing solutions that work for your business. Direct mail puts a tangible piece of your business in their hands, which will definitely make them take notice of you.
5. Referrals and Testimonials
Perhaps the easiest and most noteworthy marketing strategy to get customers to notice you is word-of-mouth. You don’t have to pay for it, but it will reward you in huge ways. Ask your customers to refer others to you, and even consider offering them a few bucks for helping you. Also, ask your customers if you can get a written testimonial or online review. Take a written testimonial and place it on your website to show your potential customers credibility.
Grabbing the attention of your customers doesn’t have to be complicated, time-consuming or expensive. Try some or all of the above easy marketing methods on for size. You’ll be happy you did.